Available in paperback and hardcover, soon in digital.
The End of
INERTIA
FROM REVOLUTION TO DIGITAL PROTOPIA
Origin, evolution and impact of the new
technological, social and business paradigm
What is The End of INERTIA about?
The End of INERTIA describes the current moment, a time when digital technologies are transforming society and economy, when the inertias of the past are not enough to define the future.
It is an informative and optimistic essay about the origin of the digital revolution, its evolution and impact present and future on our society and businesses. It describes change as a constant that, despite initial anxiety, has a regenerative effect enabling the realization of augmented individual and social ambitions.
Humans and Machines have the opportunity to create a world in which growth and sustainability cease to be opposites if we base our decisions on Data and Ideals. A borderless world in which the physical and digital spheres give way to a phygital reality (and soon biophygital).
It is a historic moment in which we can approach an always unrealizable utopia: a digital protopia.
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Buy NowSome Key Ideas
Below, 4 ideas discussed in The End of INERTIA
Technological revolutions cause anxiety...
... which, once overcome, leads to an improved society as history has shown us.
We are augmented humans with augmented ambitions...
... that can be satisfied thanks to technology. The question is, what are those ambitions and ideals?
In a world that merges the physical and digital. And soon, the biological...
... thanks to IoT, XR, social networks, mobility, biotechnology or artificial intelligence among others.
Being able to achieve a digital protopia...
... in which sustainability and growth go hand in hand. It will not be a utopia (never achievable) but a step towards it.
a sample of what you'll find in the book
Javier Lázaro Gaspar
Computer Engineer and MBA passionate about technology and its impact, with influences from rock culture.
After 25 years creating digital products that transform businesses and impact society, he is director of Ferrovial's Digital Hub.
He has driven the market launch of startups and since 2014 publishes his opinions on digital-rocks.com.
After reading and watching prophecies of a dystopian future that awaits us, he decided to steer the debate in a more constructive direction by writing The End of INERTIA.
The apocalyptic messages of the dystopian future that awaits us deserve a calm and constructive reflection.
That is the origin of The End of INERTIA.
Lagartija Nick, Blind Melon, David Bowie, White Zombie, Radiohead, R.E.M, Monster Magnet, Temple of the Dog, Pearl Jam and Sex Pistols form the soundtrack of this essay.
Listen to them on this Spotify playlist.
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All profits will be donated to associations for improving the living conditions of people with neurological damage. Fundación Querer will be the recipient entity for the first edition.
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