Blog about Digital Transformation, Artificial Intelligence, IT and Digital Leadership by Javier Lázaro Gaspar, Digital Hub Director with 25+ years of experience.https://digital-rocks.com/en-USCopyright 2025 Javier Lázaro Gasparjavier@digital-rocks.com (Javier Lázaro Gaspar)javier@digital-rocks.com (Javier Lázaro Gaspar)Mon, 03 Nov 2025 09:09:28 GMThttps://digital-rocks.com/favicon.svghttps://digital-rocks.comhttps://digital-rocks.com/en/2025-10-30-del-cobol-a-la-agentic-ai-transformando-el-ciclo-de-vida-del-software/https://digital-rocks.com/en/2025-10-30-del-cobol-a-la-agentic-ai-transformando-el-ciclo-de-vida-del-software/Evolution of the software lifecycle applying AI and Agentic AIThu, 30 Oct 2025 13:45:00 GMTArtificial IntelligenceInformation TechnologyDigital LeadershipStrategyLeadershipOrganizational ChangeAgentic AIAI-Native EngineeringVibecodingDigital TransformationTechnology LeadershipSDLCContext EngineeringAI AgentsDevinWindsurfJavier Lázaro Gasparhttps://digital-rocks.com/en/2024-11-15-transformacion-digital/https://digital-rocks.com/en/2024-11-15-transformacion-digital/In Digital Transformation, purpose and culture are more important than technology itself.Thu, 14 Nov 2024 20:00:00 GMTDigital TransformationDigital LeadershipInformation TechnologyStrategyLeadershipOrganizational ChangeJavier Lázaro Gasparhttps://digital-rocks.com/en/2022-01-08-protopia-el-termino/https://digital-rocks.com/en/2022-01-08-protopia-el-termino/> "Let's avoid the DYSTOPIA (...) > "Let's avoid the DYSTOPIA (...)Sat, 08 Jan 2022 12:10:56 GMTDigital LeadershipOpinionBooksEmerging TechnologiesArtificial IntelligenceJavier Lázaro Gasparhttps://digital-rocks.com/en/2022-01-02-capitalismo-big-tech-evgeny-morozov/https://digital-rocks.com/en/2022-01-02-capitalismo-big-tech-evgeny-morozov/'Big Tech Capitalism' shares many of the issues I describe in 'The End of Inertia' but does not approach them in the same way, as its author starts from an e...Sun, 02 Jan 2022 08:48:24 GMTInformation TechnologyDigital LeadershipBooksOpinionLeadershipEmerging TechnologiesJavier Lázaro Gasparhttps://digital-rocks.com/en/2021-10-24-ai-organization-carmona-inteligencia-artificial/https://digital-rocks.com/en/2021-10-24-ai-organization-carmona-inteligencia-artificial/David Carmona is the "AI & Innovation General Manager" at Microsoft. A reference with whom I share valued colleagues and interests. He has decades of...Sun, 24 Oct 2021 14:56:35 GMTArtificial IntelligenceDigital LeadershipBooksOpinionStrategyEmerging TechnologiesJavier Lázaro Gasparhttps://digital-rocks.com/en/2021-10-17-lado-humano-revolucion-digial/https://digital-rocks.com/en/2021-10-17-lado-humano-revolucion-digial/In this post, I want to start a reflection on whether technology brings us closer to a better world or distances us from it. On the International Day for...Sun, 17 Oct 2021 20:29:12 GMTDigital TransformationDigital LeadershipOpinionLeadershipEmerging TechnologiesArtificial IntelligenceJavier Lázaro Gasparhttps://digital-rocks.com/en/2021-09-12-como-escribir-un-ensayo-el-fin-de-la-inercia/https://digital-rocks.com/en/2021-09-12-como-escribir-un-ensayo-el-fin-de-la-inercia/In this post, I will summarize my experience over these two years in case it serves as help or encouragement to those undergoing a similar process. It may no...Sun, 12 Sep 2021 15:51:57 GMTInformation TechnologyBooksOpinionEmerging TechnologiesOrganizational ChangeJavier Lázaro Gasparhttps://digital-rocks.com/en/2021-06-26-reinvencion-capacidades-lagartija-nick/https://digital-rocks.com/en/2021-06-26-reinvencion-capacidades-lagartija-nick/Tonight I resume live shows as I left them, with Lagartija Nick.Sat, 26 Jun 2021 12:42:53 GMTDigital TransformationOpinionRockOrganizational ChangeLeadershipJavier Lázaro Gasparhttps://digital-rocks.com/en/2021-02-17-futuro-de-redes-sociales-clubhouse-twitter-spaces/https://digital-rocks.com/en/2021-02-17-futuro-de-redes-sociales-clubhouse-twitter-spaces/As I was saying, despite all the threats of disappearance, radio is still with us, and as we enter 2021, an article from the _MIT Technology Review_ titled...Wed, 17 Feb 2021 21:21:08 GMTInformation TechnologyOpinionEmerging TechnologiesLeadershipJavier Lázaro Gasparhttps://digital-rocks.com/en/2021-01-17-teoria-de-la-simulacion/https://digital-rocks.com/en/2021-01-17-teoria-de-la-simulacion/Some of you might think I’ve lost my mind, but the truth is that the idea is not mine but from people much sharper than I am: professors from Oxford (creator...Sat, 16 Jan 2021 23:35:39 GMTInformation TechnologyArtificial IntelligenceOpinionBooksArtificial IntelligenceJavier Lázaro Gasparhttps://digital-rocks.com/en/2020-11-23-kodak-fujifilm-transformacion-digital/https://digital-rocks.com/en/2020-11-23-kodak-fujifilm-transformacion-digital/The message regarding KODAK is usually simple and effective:Mon, 23 Nov 2020 21:04:49 GMTDigital TransformationLeadershipStrategyJavier Lázaro Gasparhttps://digital-rocks.com/en/2020-08-25-tecnologia-vs-humanidad-de-gerd-leonhard/https://digital-rocks.com/en/2020-08-25-tecnologia-vs-humanidad-de-gerd-leonhard/Being aware of the risks of exponential technological evolution (such as the concentration of power that Jaron Lanier describes in Who Owns the Future?, see ...Tue, 25 Aug 2020 14:53:41 GMTDigital TransformationInformation TechnologyDigital LeadershipBooksOpinionEmerging TechnologiesOrganizational ChangeJavier Lázaro Gasparhttps://digital-rocks.com/en/2020-05-31-inteligencia-artificial-vs-inteligencia-humana/https://digital-rocks.com/en/2020-05-31-inteligencia-artificial-vs-inteligencia-humana/In this post, I want to reflect on what this means, on common aspects and differences between Artificial Intelligence vs. Human Intelligence. To do this, I w...Sun, 31 May 2020 11:11:14 GMTArtificial IntelligenceDigital LeadershipBooksOpinionLeadershipEmerging TechnologiesJavier Lázaro Gasparhttps://digital-rocks.com/en/2020-05-17-origen-de-la-transformacion-digital/https://digital-rocks.com/en/2020-05-17-origen-de-la-transformacion-digital/The phenomenon of Digital Transformation would be unthinkable without the growth of processing power, connectivity capabilities, and cloud processing.Sun, 17 May 2020 09:11:07 GMTInformation TechnologyDigital TransformationBooksOpinionEmerging TechnologiesArtificial IntelligenceJavier Lázaro Gasparhttps://digital-rocks.com/en/2020-05-03-pensar-rapido-pensar-despacio-daniel-kahneman/https://digital-rocks.com/en/2020-05-03-pensar-rapido-pensar-despacio-daniel-kahneman/This post is my summary. **This post is my summary.**Sun, 03 May 2020 08:51:59 GMTDigital LeadershipBooksOpinionArtificial IntelligenceOrganizational ChangeJavier Lázaro Gasparhttps://digital-rocks.com/en/2020-04-27-10-tecnologias-emergentes-de-2020/https://digital-rocks.com/en/2020-04-27-10-tecnologias-emergentes-de-2020/It was published in February and, in its selection of emerging technologies, it does not take into account those that are in full hype (at the peak of the...Mon, 27 Apr 2020 06:10:00 GMTInformation TechnologyEmerging TechnologiesArtificial IntelligenceOrganizational ChangeJavier Lázaro Gasparhttps://digital-rocks.com/en/2020-04-10-respirador-maker-3dprinting-iot/https://digital-rocks.com/en/2020-04-10-respirador-maker-3dprinting-iot/I don't like to write so explicitly about initiatives in which I participate. Given the emotional intensity and objective, I will make an exception.Fri, 10 Apr 2020 08:09:58 GMTInformation TechnologyDigital TransformationOpinionEmerging TechnologiesLeadershipArtificial IntelligenceJavier Lázaro Gasparhttps://digital-rocks.com/en/2020-03-14-tecnologia-maker-frente-al-coronavirus/https://digital-rocks.com/en/2020-03-14-tecnologia-maker-frente-al-coronavirus/That's why I'm not going to talk about the healthcare teams to whom we must be grateful for giving their all. Nor about those who continue working in their...Sat, 14 Mar 2020 07:35:00 GMTInformation TechnologyDigital TransformationOpinionEmerging TechnologiesLeadershipArtificial IntelligenceJavier Lázaro Gasparhttps://digital-rocks.com/en/2019-11-10-quien-controla-el-futuro-jaron-lanier/https://digital-rocks.com/en/2019-11-10-quien-controla-el-futuro-jaron-lanier/There are books that come to you through a friend, something you read, or a display window. The case of Who Owns the Future? by Jaron Lanier is particular. W...Sun, 10 Nov 2019 19:12:00 GMTInformation TechnologyArtificial IntelligenceBooksOpinionEmerging TechnologiesStrategyJavier Lázaro Gasparhttps://digital-rocks.com/en/2019-04-22-modelos-de-negocio-digital/https://digital-rocks.com/en/2019-04-22-modelos-de-negocio-digital/This is the MIT CSIR's vision on the digital transformation of a company's business model.Mon, 22 Apr 2019 12:25:00 GMTInformation TechnologyBooksOpinionLeadershipStrategyJavier Lázaro Gasparhttps://digital-rocks.com/en/2018-07-08-que-es-la-inteligencia-artificial/https://digital-rocks.com/en/2018-07-08-que-es-la-inteligencia-artificial/In this post, I aim to answer basic questions for non-technical people such as: what is it?, what types are there?, what can we do with it?, or what can we...Sun, 08 Jul 2018 09:23:00 GMTInformation TechnologyOpinionEmerging TechnologiesArtificial IntelligenceJavier Lázaro Gasparhttps://digital-rocks.com/en/2018-06-10-cuando-lean-startup-se-encuentra-con-growth-hacking/https://digital-rocks.com/en/2018-06-10-cuando-lean-startup-se-encuentra-con-growth-hacking/Both talk about how Lean Startup (or its origin, Customer Development) and Growth Hacking, which have transformed the way businesses are created and grown,...Sun, 10 Jun 2018 18:54:00 GMTInformation TechnologyDigital LeadershipLean StartupAgileStrategyJavier Lázaro Gasparhttps://digital-rocks.com/en/2018-03-30-lean-startup-pruebas-aprendizaje/https://digital-rocks.com/en/2018-03-30-lean-startup-pruebas-aprendizaje/Analysis of the value of validated learning in Lean Startup. How tests and experiments drive innovation and reduce risks.Fri, 30 Mar 2018 06:12:00 GMTDigital LeadershipLean StartupBooksStrategyOrganizational ChangeJavier Lázaro Gasparhttps://digital-rocks.com/en/2018-02-10-que-es-servitizacion-y-transformacion-digital/https://digital-rocks.com/en/2018-02-10-que-es-servitizacion-y-transformacion-digital/Could these be the demons of digitalization? ### Some call this phenomenon servitization or digitalization of services.Sat, 10 Feb 2018 20:31:00 GMTInformation TechnologyDigital TransformationOpinionEmerging TechnologiesArtificial IntelligenceJavier Lázaro Gasparhttps://digital-rocks.com/en/2018-01-28-kanban-made-in-japan/https://digital-rocks.com/en/2018-01-28-kanban-made-in-japan/Sun, 28 Jan 2018 11:30:01 GMTDigital LeadershipInformation TechnologyAgileLean StartupOrganizational ChangeJavier Lázaro Gasparhttps://digital-rocks.com/en/2018-01-07-que-es-transformacion-digital/https://digital-rocks.com/en/2018-01-07-que-es-transformacion-digital/So much so that Digital Transformation has become a term hated by many, including myself at times. Due to its excessive use, ...Sun, 07 Jan 2018 19:00:00 GMTDigital TransformationOpinionStrategyEmerging TechnologiesOrganizational ChangeJavier Lázaro Gaspar